Social Media Marketing Associate

Position Summary:

 If you live and breathe social media, we want to talk to you! We are looking for a Social Media Associate to develop, implement, track and optimize our marketing campaigns across all digital channels.

Responsibilities include but are not limited to the following: 

• Manage digital outreach direct response campaigns to reach volume and efficiency goals
• Work with team members to launch, analyze and optimize acquisition campaigns in Social Media, Self- Serve Display, Mobile, and SEM channels
• Contribute and execute towards strategy development, media plan evaluation, test plans, and performance analysis
• Manage partnerships and establish new vendor relationships
• Collaborate with designers/developers on ad creative, banner ad, and text ad production
• Work with Director of Online Acquisition to develop strategy
• Analyze campaigns and reporting through clearly defined metrics. Forecast and interpret key metrics to inform marketing strategies related to paid acquisition channels.

Required Skills Qualifications & Experience: 

• BS degree in Marketing or equivalent work experience
• Proven working experience in social media marketing
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Experience running strategic social media ad campaigns through facebook, twitter and Instagram
• Proficiency in creating and editing HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Video editing skills a plus
• Ability to identify web-related technical problems and work with development team to troubleshoot
• Ability to work in a fast paced, dynamic environment with others in a cross-functional team
• Positive attitude, tactful, and a self-starting contributor with positive references from prior marketing/IT colleagues